SerenIT's free IT Sanity Check attracts business owners evaluating their IT situation. When they score poorly, we connect them with vetted local providers — that's you.
Every lead came to SerenIT on their own, used a free tool, discovered a problem, and asked to hear from an MSP. That's a fundamentally different buyer than a scraped contact list.
Leads took a 7-question IT assessment and scored themselves. Orange and red results mean they already know their current setup isn't working. You're not convincing them they have a problem — they told us.
Every lead includes city and state. You set your service area when you apply — we only send leads that are geographically relevant to your team. No wasted outreach to prospects you can't serve.
You get name, business email, company size, location, their IT Sanity Check score, and result tier before you make first contact. Walk in knowing exactly what their situation looks like.
The funnel runs automatically. You receive leads, they receive your outreach. No bidding wars, no shared databases.
They find SerenIT organically searching "should I fire my IT guy" or similar intent keywords. They complete the 7-question IT Sanity Check.
Scores range from All Clear to Danger Zone. Orange and red results trigger an offer: "Get free quotes from vetted local MSPs."
They submit name, email, company size, and city/state. No deception, no dark patterns — they're explicitly asking to hear from MSPs.
We send you their full profile — score, tier, and contact info — within one business day. You reach out, they're expecting it.
You'll know more about this prospect before first contact than most reps learn after three calls.
Name & Business Email
Direct contact for the decision-maker or evaluator who took the assessment.
Company Size
Number of employees, so you can qualify against your ideal client profile before reaching out.
City & State
Geographically filtered to your service territory. You won't receive leads you can't serve.
IT Health Score & Tier
Their raw quiz score (0–21) plus their result tier. Danger Zone leads are hot — use accordingly.
| Tier | Score | What it means | Temperature |
|---|---|---|---|
| All Clear | 0–4 | IT looks solid — they want a benchmark comparison | Warm |
| Yellow Flags | 5–9 | Gaps exist, not yet in crisis — open to a second opinion | Warm–Hot |
| Red Flags | 10–15 | Real exposure, probably shopping for a switch | Hot |
| Danger Zone | 16–21 | Serious risk, actively looking for a new provider | Very Hot |
We're onboarding MSP partners now. Tell us about your business and service area — we'll follow up with program details and pricing.