SerenIT's free tools attract business owners who are actively evaluating their IT situation. When they find serious gaps, they can request quotes from vetted local providers. That referral goes to one MSP per market — and most markets are still unclaimed.
No long-term contracts. No shared leads. One MSP per metro.
Sample Lead Profile — Illustrative Data
Full context before first contact — after the business has explicitly requested provider quotes. No cold calls. They're expecting to hear from you.
Every lead came to SerenIT on their own, used a free tool, discovered real gaps, and explicitly asked to hear from an MSP. That's a fundamentally different buyer than anything you've bought before.
They took a 7-question IT assessment and scored themselves. Priority leads know their current setup isn't working. You're not convincing them they have a problem — they told us first.
Every lead includes city and state. You define your service territory — we only send leads you can actually serve. No wasted outreach across state lines or to businesses outside your radius.
Name, email, company size, location, their IT Sanity Check score, result tier, and the specific gaps they flagged — before you make first contact. Walk in knowing exactly what their situation looks like.
Your average managed IT contract is worth $1,500–$3,000/month. One closed priority lead pays for years of leads.
The funnel is fully automated. You receive leads — they're expecting your call.
Organic search — "should I fire my IT guy," "do I need an MSP," "is my IT secure." They land on our tools and take the free IT Sanity Check.
Results are tiered All Clear to Danger Zone. Orange and red results include an offer: "Get free quotes from vetted local IT providers in your area."
They submit name, email, company size, and city/state. No dark patterns — they're actively requesting contact from an MSP. They know a call is coming.
Score, tier, specific gaps identified, and contact details — delivered to you within one business day. Reach out, and they're expecting it.
You'll know more about this prospect before first contact than most reps learn after three calls.
Name & Business Email
Direct contact for the decision-maker or evaluator who completed the assessment and opted in.
Company Size
Number of employees, so you can quickly qualify against your ideal client profile before spending time on outreach.
City & State
Filtered to your service territory at signup. You will not receive leads outside the area you defined.
IT Sanity Check Score & Tier
Their raw score (0–21), result tier, and the specific gaps they flagged. Priority-tier leads are actively shopping — reach out promptly.
| Tier | Score | What it means | Lead tier |
|---|---|---|---|
| All Clear | 0–4 | IT looks solid — open to a benchmark comparison | Standard |
| Yellow Flags | 5–9 | Gaps exist, not in crisis — open to a second opinion | Standard |
| Red Flags | 10–15 | Real exposure — likely shopping for a switch | Priority |
| Danger Zone | 16–21 | Serious risk — actively looking for a new provider | Priority |
No monthly minimums. No retainers. You only pay for leads you actually receive — and founding partners lock in these rates against future increases.
Standard Leads
Researching & comparing — early-stage buyers
Priority Leads
Actively seeking help — near-term buyers
Founding partners receive their first 3 leads free — no card required. Founding partner pricing is locked against future increases and is available until 25 founding territories are claimed.
Say a 28-person practice scores 16/21 on their IT Sanity Check and requests quotes from local providers. If you close them on a typical $2,400/month managed agreement, here's what the lead was worth.
Illustrative example, not a client result. Close rates vary by market, follow-up speed, and fit.
We don't run an auction. We don't share leads. When you claim a metro area, every lead from that geography goes to you — and no one else can buy it.
This isn't a race-to-the-bottom lead marketplace. It's a territory model — more like a franchise than a lead exchange. Once your metro is yours, it's yours for as long as you're a partner.
Most metros are still available. Some are already claimed. The map fills up as we onboard partners — and it doesn't un-fill.
Check If Your Market Is Available →Availability is first-come, first-served. Submit the form to check your specific metro.
Every lead that comes through SerenIT has been through a real education process. These are the articles they read — the same ones that convinced them they had a problem worth solving.
Tell us your service area and we'll confirm availability, walk you through onboarding, and send your first 3 leads before any billing begins.
We'll confirm your territory availability and next steps within 1 business day. Check your inbox — including spam, just in case.